Culligan Hungary Kft.
Hibrid • 1097 Budapest, Illatos út 13.
Br.850e – 900e Ft havibér
Responsibilities
Key Responsibilities:
1. Develop and Execute Digital Strategies (30%)
- Define and implement innovative digital marketing strategies aligned with category and business goals
- Drive execution across digital channels: performance media, website, CRO, SEO/SEM, email, and more
- Identify and implement digital trends that enable continuous business growth, prioritizing initiatives with the highest impact and alignment to BU objectives
- Champion digital strategies anchored on customer journey and user experience
- Monitor the competitive digital landscape, identify emerging trends, and translate them into actionable initiatives
- Deliver full-funnel strategies from awareness to lead generation and conversion
- Drive Performance Optimization and Growth Through Data (30%)
- Own and optimize digital KPIs: traffic, cost-per-lead, conversion rate, bounce rate, and others
- Analyze digital performance reports and campaign outcomes to drive business decisions
- Oversee CRO and website optimization to improve user experience and results
- Present insights and strategic recommendations to the Head of Marketing on a regular basis
- Coordinate and collaborate with agencies, platforms, and digital vendors to ensure high-quality execution
- Optimize digital touchpoints to improve customer acquisition, engagement, and retention
- Lead and Develop digital capabilities for Hungary (20%)
- Build and execute the digital performance and lead the digital agency (SEO, content, paid media, CRO, etc.)
- Foster a collaborative, agile, and high-performance team culture
- Build and manage cross-functional teams (e.g. digital, brand, agencies), fostering a culture of innovation and continuous improvement
- Work cross-functionally with brand, sales, social, and IT to ensure consistency and alignment
- Work collaboratively with the brand team to define the right approach to performance while maintaining a strong brand core identity
- Manage the Digital Marketing Budget (10%)
- Own the digital marketing budget and resource allocation to maximize impact and ROI
- Collaborate with global and regional teams to optimize tools, platforms, and investments
- Ensure Digital Risk Management and Compliance (10%)
- Oversee data privacy compliance (e.g. GDPR) and ensure ethical digital marketing practices
- Safeguard the brand’s online reputation and ensure regulatory alignment in all digital activities
Requirements
Must-Have Experience
- 7–10 years of experience in digital marketing, with ownership of lead generation and performance metrics
- Proven track record in driving full-funnel digital strategies with measurable business outcomes
- Experience managing high-performing teams and collaborating across functions (sales, brand, IT, agencies)
- Deep understanding of website optimization, analytics, paid media, SEO/SEM, and marketing automation
- Strong stakeholder management and communication skills — able to translate data into strategic actions
- Experience working in fast-moving, performance-driven environments, ideally in “big start-up” or transformation contexts
Core Competencies
- Strategic & Commercially Minded – sees the big picture, aligns digital to business goals, and connects marketing to revenue. Plans ahead but knows when to pivot
- Performance-Driven – relentless focus on ROI, KPIs, and growth
- Hands-On & Resourceful – willing to get into the tools, optimize, test, and lead by example
- Tech-Savvy & Data-Literate – comfortable with analytics, platforms, and MarTech; makes decisions based on data and insight, not instinct
- Collaborative & Trusted – works across silos and builds credibility with internal and external partners
- Organized & Agile – handles complexity without losing speed or quality
- Responsible & Ethical – applies high standards in privacy, compliance, and brand protection
What we offer
What we offer
- A once-in-a-career opportunity to lead and execute the digital acceleration of a business and category in transformation – helping to make the world better, one customer at a time
- A strategic, high-impact role where digital isn’t a support function, it’s the engine of growth
- The chance to shape how we engage, convert, and retain customers through full-funnel strategies, data, and innovation
- Autonomy, v What we offer A once-in-a-career opportunity to lead and execute the digital acceleration of a business and category in transformation – helping to make the world better, one customer at a time
- A strategic, high-impact role where digital isn’t a support function, it’s the engine of growth
- The chance to shape how we engage, convert, and retain customers through full-funnel strategies, data, and innovation
- Autonomy, visibility, and resources to test, learn, and scale what works — with the support of a strong global and regional network
- A culture that values bold thinking, measurable results, and meaningful purpose — where digital plays a central role in building a healthier, more sustainable future
Workplace extras
- Cafe
- Dog friendly
- Free fruits, snacks
- Free coffee, soft drinks
Company info
Culligan has been a global leader in water treatment for over 80 years, offering a wide range of comprehensive solutions from simple home filtration systems to commercial drinking water supply.
How to apply
Please submit your English-language CV with a photo, including your salary expectations and the earliest possible start date, by clicking the „Apply” button.
