Culligan Hungary Kft.
Hibrid • 1097 Budapest, Illatos út 13.
Br.1,2M Ft havibér
Responsibilities
We are looking for an exceptional Marketing Manager to lead the strategic and operational marketing agenda of Culligan Hungary.
This is a high-impact role for a strategic thinker and hands-on leader who can blend brand building with performance marketing to drive sustainable growth. You will partner closely with the local Managing Director and cross-functional teams to deliver a roadmap that aligns business goals with the power of marketing.
Key Responsibilities:
1. Develop and Execute Marketing Strategy and Roadmap (15%)
• Design and execute marketing strategies aligned with business goals
• Partner with the Managing Director and the Director Customer Experience and cross-functional teams (sales, product, operations) to activate integrated go-to-market plans
• Ensure alignment between BU needs and global marketing strategy and brand vision
2. Strengthen Brand Positioning and Visibility (15%)
• Guide innovation strategies to boost brand recognition and digital performance
• Define the Unique Value Proposition (UVP) and articulate clear product benefits for compelling storytelling
• Be the voice of the customer, embedding consumer insights into every marketing initiative
3. Drive Digital Performance and Conversion (10%)
• Lead all digital marketing efforts: SEO/SEM, email, online advertising, CRO
• Collaborate with Brand Managers to map consumer journeys and define messaging hierarchy for key segments
• Build lead generation strategies with the right marketing mix, content, and channel planning
• Transform insights into breakthrough ideas that spark relevance, conversation, and awareness
4. Own and Optimize the Marketing Budget (20%)
• Develop and manage the marketing budget with strong ROI focus
• Define and track performance KPIs, using data to inform and optimize strategies
5. Lead Portfolio Management and Innovation (10%)
• Identify market trends, consumer insights, and competitive threats
• Support Product teams in defining MVPs, product-market fit, and positioning
6. Elevate Content, Social, and Influencer Strategies (10%)
• Build content engines that fuel engagement across platforms (web, social, video, blog, etc.)
• Develop influencer and social strategies that connect with local communities and elevate the brand
7. Build and Lead an A-Player Marketing Team (20%)
• Attract, develop, and retain top talent
• Foster a culture of performance, ownership, creativity, and collaboration
Who you are
You are a strategic, driven, and versatile marketing leader with a proven ability to deliver impact in complex, fast-evolving environments. You bring a blend of strategic vision, executional excellence, and leadership maturity that defines A-Players.
Requirements
Must-Have Experience & Track Record
- 3-5 years of marketing experience, with at least 1-2 years in a leadership role (e.g. Marketing Director / Head of Marketing / Marketing Manager)
- Proven success in leading both brand building and performance marketing, ideally in multi-channel environments (e.g. B2C, B2B, services, or recurring-revenue businesses)
- Demonstrated ability to build and lead high-performing teams, attract A-players, and manage with clarity and accountability
- Experience in budget ownership, with strong focus on ROI, cost-efficiency, and impact
- Track record of launching successful campaigns, products, and/or repositioning efforts that drove commercial results
Core Competencies
- Strategic Thinking: Can translate business goals into actionable marketing strategies that deliver measurable outcomes
- Executional Excellence: Drives flawless execution, while continuously optimizing based on performance and feedback
- Analytical Acumen: Strong command of data, KPIs, and insights; uses them to inform decisions and measure success
- Customer Obsession: Deep empathy for customers; builds strategies rooted in insight and real-life behavior
- Digital Fluency: Strong grasp of digital channels, lead generation, and CRM; confident in steering digital performance
- Influence & Communication: Persuasive communicator and storyteller who can align diverse stakeholders and inspire action
Leadership Behaviors
- Resourceful & Accountable: Owns problems end-to-end, navigates ambiguity, and always follows through
- Driven to Excellence: Sets the bar high, thrives under pressure, and raises the game of those around them
- Culturally Agile: Works effectively across functions and geographies; brings clarity and energy in complex settings
- Mission-Aligned: Personally motivated by purpose, sustainability, and making a positive difference in people’s lives
What we offer
What we offer
- A once-in-a-career opportunity to lead marketing in a business and category undergoing deep transformation – with the ambition to make the world better, one home and one business at a time
- A strategic seat at the table in a purpose-driven company, shaping both local impact and global brand strength
- A central role in accelerating a growth journey, with visibility, resources, and the autonomy to make a measurable difference
- Access to a high-performing, collaborative marketing network across EMEA and globally
- A culture that values bold thinking, ownership, and meaningful contribution – we don’t just sell products, we deliver healthier, more sustainable living
Compensation
Base salary: 1.2-1.3 million HUF
Benefits
Cafeteria (SZÉP kártya, Egészségpénztár) 48k HUF/month
Home office opportunity (after tril perid) 2 days/week
Company car
Workplace extras
- Corporate events
- Dog friendly
- Free fruits, snacks
- Free coffee, soft drinks
Company info
Culligan has been a global leader in water treatment for over 80 years, offering a wide range of comprehensive solutions from simple home filtration systems to commercial drinking water supply.
How to apply
Please submit your English-language CV with a photo, including your salary expectations and the earliest possible start date, by clicking the „Apply” button.
